Nykaa
April 2022
How we helped improve Nykaa users retention
About: Nykaa is a premier online beauty and wellness destination which offers cosmetics for men and women
Services
Growth Marketing Search Engine Optimization
Ranking Results
50
%
Increase in Organic Traffic
Platforms
e -Shopping
Project Overview
- Targeted Keywords: online shopping, buy makeup, Lakme, buy cosmetics online, etc.
- Ranking: The app was not ranking at all for several keywords. We performed several rounds of targeted optimizations (also specific to makeup brands), which helped surface organic visibility. Ranked in Top 10 within one quarter for high competitive keywords.
Execution
Results:
- Uplift brand specific sales
- Significant growth in the ratio of mobile app vs. desktop sales as ASO drove traction among high spending organic iOS users
Results
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