April 2022

How we helped improve Nykaa users retention

About: Nykaa is a premier online beauty and wellness destination which offers cosmetics for men and women

How we helped improve Nykaa users retention


Growth Marketing Search Engine Optimization


e -Shopping

Project Overview

  • Targeted Keywords: online shopping, buy makeup, Lakme, buy cosmetics online, etc.
  • Ranking: The app was not ranking at all for several keywords. We performed several rounds of targeted optimizations (also specific to makeup brands), which helped surface organic visibility. Ranked in Top 10 within one quarter for high competitive keywords. 



  • Uplift brand specific sales
  • Significant growth in the ratio of mobile app vs. desktop sales as ASO drove traction among high spending organic iOS users


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