Accurate forecasting of impressions is an important building block of an ASO strategy. Here's how to accurately measure impression.
Google Search Console provides data regarding how your user interacts with links and contents from your website. Their performance report shows various metrics. But in this article, we will focus on just 2 metrics.
Now it is obvious that if a site ranks higher i.e if its relative position is at the top, it will get more visibility which will translate to more impressions.In this article, we will use our proprietary PositionAnalyzer tool to chalk out this same problem.
As with any machine learning model, we will need historical data as an input to our Position Analyser tool. To give you an idea, let us look at our sample data.
In addition to position and impressions, our sample data has a few other interesting parameters.
The PositionAnalyzer tool expects two types of input:
The output: number of impressions for the corresponding query.
Some possible sample queries can be:
Note: Our queries are flexible. As we start to include more and more parameters in our query, our PositionAnalyzer tool will return impression value will even higher confidence.
Most companies already understand that a higher position is directly proportional to more impressions. But quantifying that information and including additional parameters like Date, Device ,Country gives us a very good approximation of the impression with the help of our proprietary tool. This information can be pivotal to your companies’ investing strategy