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Everything About App Store Screenshot Guidelines

January 28, 2023
min read

Appropriate iOS app screenshot sizes for the Apple App Store to improve your conversion rates.To Know more about screenshot sizes, Read this.

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Along with the need to create eye-catchy screenshots, it is also essential to understand and stick to the app store screenshot guidelines. These guidelines help to make an app more compatible and accessible.  

An app with the best features and engaging content needs appealing and quality visual assets to improve the app conversion rate. Users mostly skip the app description, so the screenshots need to grab the attention and interest of the app visitor. Therefore, the app screenshots are vital visual assets that can effectively market the features and benefits of an app.

Apple app store guidelines for the app screenshots 

  • Apple allows you to upload up to 10 screenshots on the app listing page.
  • You can also add a preview video that will appear both on the results page and product page.
  • Up to 3 videos that are timed between 15-30 seconds can be added.
  • The app previews must display the app's functions and should not contain promotional content.

To make the app screenshots accessible and legible across iOS devices, follow the below specifications:

  • 6.5 inch iPhone XS Max, iPhone - XR - 1242 x 2688 pixels (portrait), 2688 x 1242 pixels (landscape)
  • 5.8 inch (iPhone X, iPhone XS) - 1125 x 2436 pixels (portrait), 2436 x 1125 pixels (landscape)
  • 5.5 inch (iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus) - 1242 x 2208 pixels (portrait), 2208 x 1242 pixels (landscape)
  • 4.7 inch (iPhone 6, iPhone 6s, iPhone 7, iPhone 8) - 50 x 1334 pixels (portrait), 1334 x 750 pixels (landscape)
  • 12.9 inch (iPad Pro (2nd & 3rd generation) - 2048 x 2732 pixels (portrait), 2732 x 2048 pixels (landscape)
  • 11 inch (iPad Pro) - 1668 x 2388 pixels (portrait), 2388 x 1668 pixels (landscape)
  • 10.5 inch (iPad Pro, iPad Air) - 1668 x 2224 pixels (portrait), 2224 x 1668 pixels (landscape)
  • 9.7 inch (iPad, iPad mini) High Resolution - 1536 x 2008 pixels (portrait), 1536 x 2048 pixels (portrait with status bar), 2048 x 1496 pixels (landscape without status bar), 2048 x 1536 pixels (landscape with status bar)
  • Mac (a 16:10 aspect ratio) - 1280 x 800 pixels, 1440 x 900 pixels, 2560 x 1600 pixels, 2880 x 1800 pixels
  • Apple TV - 1920 x 1080 pixels, 3840 x 2160 pixels
  • Apple Watch - 312 x 390 pixels (Series 3), 368 x 448 pixels (Series 4)

How to create compelling app screenshots

  • Layout.

Carefully consider the vital features of the app before selecting the screenshot orientation because it is essential for the user to view the first few screenshots on the app's home page that explains the app's best features. In vertical ones, more can be displayed without the user having to scroll. Horizontal ones offer better view and clarity. You can also select a combination of vertical and horizontal screenshots for an impressive view. Videos in horizontal view usually work best.

  • Proper Visual effects

Align the colors and visual effects with the app's brand message. If you are merging two vertical screenshots, avoid using text in between. Ensure they fit together, and the alignment is appealing. Implement the latest design trends to give you an edge over your competitors. Use videos and pictures directly from the app screens, and do not incorporate any promotional content. Select the most visited screens from the app, which will answer the user's demands.


App screenshots are the best visual marketing assets for your app. They tell the user convincing stories about the app through exciting images. Moreover, in the first few seconds the user spends on the app's page, the screenshots have a crucial role in conveying the app's highlights. Hence it is vital to design them right to drive more app traffic. 

App aesthetics are essential, as are the screenshot guidelines that specify the orientation and image sizes for different devices. Adhering to these guidelines can render a better user experience and increase an app's popularity.

January 28, 2023
min read
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