Appropriate iOS app screenshot sizes for the Apple App Store to improve your conversion rates.To Know more about screenshot sizes, Read this.
Along with the need to create eye-catchy screenshots, it is also essential to understand and stick to the app store screenshot guidelines. These guidelines help to make an app more compatible and accessible.
An app with the best features and engaging content needs appealing and quality visual assets to improve the app conversion rate. Users mostly skip the app description, so the screenshots need to grab the attention and interest of the app visitor. Therefore, the app screenshots are vital visual assets that can effectively market the features and benefits of an app.
To make the app screenshots accessible and legible across iOS devices, follow the below specifications:
Carefully consider the vital features of the app before selecting the screenshot orientation because it is essential for the user to view the first few screenshots on the app's home page that explains the app's best features. In vertical ones, more can be displayed without the user having to scroll. Horizontal ones offer better view and clarity. You can also select a combination of vertical and horizontal screenshots for an impressive view. Videos in horizontal view usually work best.
Align the colors and visual effects with the app's brand message. If you are merging two vertical screenshots, avoid using text in between. Ensure they fit together, and the alignment is appealing. Implement the latest design trends to give you an edge over your competitors. Use videos and pictures directly from the app screens, and do not incorporate any promotional content. Select the most visited screens from the app, which will answer the user's demands.
App screenshots are the best visual marketing assets for your app. They tell the user convincing stories about the app through exciting images. Moreover, in the first few seconds the user spends on the app's page, the screenshots have a crucial role in conveying the app's highlights. Hence it is vital to design them right to drive more app traffic.
App aesthetics are essential, as are the screenshot guidelines that specify the orientation and image sizes for different devices. Adhering to these guidelines can render a better user experience and increase an app's popularity.